Overview
Trinity represents the fusion of Wilder World’s core industries: Kicks, Wheels, Cribs, Crafts, Moto, and Beasts, where any 3 Genesis NFTs unite to form a powerful collectible known as a Trinity.
This one-minute cinematic commercial introduces that concept through holographic storytelling, blending in-game assets with motion design and 3D VFX.
My role focused on art direction, scene setup, lighting, and shot design inside Unreal Engine, collaborating with Chad Knight as Creative Director.
Art Direction
The cinematic explainer blends holographic sci-fi visuals with sleek minimalism.
I leaned into a cold blue and magenta palette inspired by holograms and neural light projections, tying it closely to Wilder World’s existing brand colors.
All visuals were captured using in-game assets to ensure consistency with Wilder World’s real environments.
Conclusion
The Trinity commercial was designed to help people instantly understand what a Trinity is and how it powers Wiami. It turns a complex concept into a simple, visual story that feels cinematic and futuristic, showing how Wilder World’s ecosystem connects and grows together.
