Experience
Wilder World, ZERO
2021 - Present
Art Director - Marketing
Directed brand creative strategy and visual systems for Wilder World and ZERO across product, web, marketing, and investor collateral.
Designed and developed pitch decks that helped secure $80M+ in investor funding.
Created and directed launch videos and marketing visuals that generated millions of views within the initial weeks of launch.
Implemented AI-driven workflows to accelerate research, asset generation, and layout exploration.
Helpshift
2020 - 2021
Marketing Designer II
Designed and implemented Helpshift’s primary design system including 1000+ icons and scalable styling frameworks.
Collaborated with the marketing team to craft visuals that aligned with the company's branding.
Slice
2018 - 2020
Senior Visual Designer
Contributed to brand and communication design during a period of rapid company growth, supporting Slice from Seed at $500K funding to Unicorn status at $220M valuation.
Lead rebranding of slice and launched its flagship product slice card which directly led to card activation rates go up from 48% to 96%.
Designed website and the slice app, including setting up design systems for both. App installs today stand at 3M+
Inshorts
2017 - 2018
Graphic Designer and Illustrator
Collaborated with editorial and content teams to design illustrations and typography-based visuals for news stories.
Increased user engagement and CTR by developing compelling visual storytelling assets.
Produced consistent brand-aligned marketing and editorial graphics.
Honors
Hexcode 2021
Character Design: Top 10